Service to Community Award for Radio – Medium Market
To help curb increasing homelessness in the area, 100.5 and 790 Newsradio WSGW hosted the 14th annual Sharing Hope Radiothon to raise money for the Rescue Ministries of Mid-Michigan and its local shelters. With cross promotion from sister station 94.5 The MooseWCEN, this 12-hour campaign exceeded its fundraising goal and raised more than $47,000 while also educating the community. To show continued support for their sister station, WSGW partnered once again and helped raise awareness and donations for the two-day St. Jude Kids Radiothon to raise another $83,250. These two campaigns strengthen the ties of local radio and continue to better the community through the sharing of hope and resources.
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