Service to Community Award for Television – Medium Market
KWTX founded what would become the largest one-day food drive in the state of Texas back in 1990. Now in its 29th year, the annual Food for Families drive supports food banks throughout central Texas. In partnership with community organizations, KWTX welcomed thousands of volunteers and secured 18 collection sites for a 14-hour long food drive the Friday before Thanksgiving. A true testament to helping the community, this 2019 campaign collected a total of 2,428,167 pounds of food and helped stock food pantry shelves well beyond the holiday season. For KWTX, this is more than just a food drive, it’s helping families feel secure in knowing food is available and in bringing the community together to experience the joy that comes from helping others.
Devoted Airtime
Dollar Value of Airtime
lbs of food in 2019
lbs since 1990