Service to Community Award for Radio – Medium Market
WRVE-FM, WGY-AM and WGY-FM held their 21st annual Cares for Kids Radiothon to raise funds and to support the programs and services offered at the Bernard and Millie Duker Children’s Hospital. On May 2-3, 2019, these three local stations held a 25-hour live radio broadcast to encourage donations to the hospital’s pediatric health care programs. Leading up to the live broadcast, a variety of preliminary fundraising events were held to increase donations and generate awareness about the hospital’s programs and services. Due to the campaigns and support from these three stations the community raised $330,620 while showing its support for the hospital team that works so hard to provide quality care for sick kids.
The News Radio 810 & 103.1 WGY and 99.5 The River Cares for Kids Radiothon has provided additional means to deliver the Children’s Hospital story to a larger audience, generating additional funding for specialized medical care, research and education that saves and improves the lives of children treated for every disease and condition imaginable. The Hospital treats all children regardless of their ability to pay.