Service to Community Award for Radio – Medium Market

WYCT-FM Offers Hurricane Sally Relief Efforts

WYCT-FM Pensacola, Florida





In September 2020, Hurricane Sally meandered into the Gulf of Mexico and 36 hours out, this slow-moving storm was forecast to make landfall 200 miles away from Pensacola. Instead, it took a slow right turn and became the first direct hit for Pensacola in 16 years. Following the devastation of this hurricane, the team at WYCT-FM wanted to do something to help the community rebuild and recover from the storm. In partnership with United Way of West Florida and their TV partner WEAR-TV, this local station launched "Mission Restore Hope" to raise over $300,000 to help local organizations fund rebuilding efforts and help the community feel at home again.


Devoted Airtime

672 hours


Funds Raised or Value of Goods Donated

$275,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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