Service to Community Award for Television – Small Market
After George Floyd's death and the events of 2020 divided the region, the team at WTOK created the "CommUnity" campaign tot create a space to focus on building a community and feature people from all walks of life, social and economic backgrounds. This campaign included an investigation into the city's struggles to find a permanent police chief. Due to this campaign, the mayor announced a new police chief to serve the community. With over 50 hours of airtime, this campaign provided information to the community and a chance for every community member to feel heard as they could share their thoughts and opinions with WTOK viewers.