Service to Community Award for Television – Small Market

One You. One Me. One Community.

WTOK-TV Meridian, Mississippi





After George Floyd's death and the events of 2020 divided the region, the team at WTOK created the "CommUnity" campaign tot create a space to focus on building a community and feature people from all walks of life, social and economic backgrounds. This campaign included an investigation into the city's struggles to find a permanent police chief. Due to this campaign, the mayor announced a new police chief to serve the community. With over 50 hours of airtime, this campaign provided information to the community and a chance for every community member to feel heard as they could share their thoughts and opinions with WTOK viewers.


Devoted Airtime

50 hours





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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