Service to Community Award for Radio – Medium Market

WSGW Provides Flood Relief

WSGW-AM Saginaw, Michigan





Amid a pandemic, the City of Midland was facing the rising waters of Sanford Lake bursting through the Sanford Dam. With the torrent of water downriver flooding the community, WSGW was on the air giving safety updates and emergency shelter information to keep the community safe and informed. Over 10,000 residents were forced to evacuate, leaving behind their homes and unsure what would be left following this 100-year flood. WSGW provided continuous safety messages regarding electricity and water contamination, appeals for volunteers, coordinated food and clothing drives and advice on handling water damage in homes. They informed the public and provided updates on Michigan Gov. Gretchen Whitmer coordinating state assistance and U.S. Rep. John Molenaar (MI-4) intervening to get federal aid on the way.


Devoted Airtime

50 hours





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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