Service to Community Award for Television – Medium Market

WMC puts School on TV

WMC-TV Memphis, Tennessee





Memphis is home to Tennessee's largest school district, Shelby County Schools (SCS).  It serves more than 113,000 students, ranking among the top 25 largest public-school districts in the country. Many families living in Shelby County are below the poverty line; distance learning poses a difficult challenge considering many homes do not have computers or internet access. When the team at WMC learned about the shift to virtual learning, the leadership team partnered with the SCS superintendent to offer school on TV. Offering more than 23 hours of programming each week, the WMC team worked with their education partners to ensure that students still had the chance to receive an education without worrying about having the proper equipment.


Devoted Airtime

200 hours


Funds Raised or Value of Goods Donated

$2,100,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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