Service to Community Award for Television – Medium Market

WKBW Runs Buffalo Strong-Give 7

WKBW-TV Buffalo, New York





When the COVID-19 pandemic hit Western New York, anchor Ashley Rowe and her team knew they needed to do something for the struggling community. In partnership with Feeding America and Meals on Wheels, the station-wide initiative called Buffalo Strong-7 encouraged the community to give seven in food, time or money to help the community battle food insecurity. With over 5,000 community members, this station collected five tons of food donations, raised over $100,000 and ensured struggling community members that there was food for their plate.


Devoted Airtime

21 hours


Funds Raised or Value of Goods Donated

$101,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

© 2021 NAB Leadership Foundation