Service to Community Award for Television – Large Market

WCVB Responds to Two Pandemics

WCVB-TV Needham, Massachusetts





With the intersection of multiple crises in 2020, the team at WCVB knew they needed to respond and help their community by raising funds and awareness for their struggling communities. To help fight hunger and food insecurity in the community, the team at WCVB launched the “5x5 Food Drive” to raise funds and awareness for the Greater Boston Food Bank. In addition to this food drive, the team at WCVB worked with their nonprofit partners to raise funds for their organizations and generate awareness of their issues. With the arts and culture industry facing a $2 billion loss along with losing over 30,000 jobs in the area, WCVB worked to keep their community fed and help local nonprofits reach their missions.


Devoted Airtime

50 hours


Funds Raised or Value of Goods Donated

$16,000,000





PRESENTED BY

NABLF

FOUNDING PARTNER

NAB

PRESENTING SPONSORS

Bonneville International Hearst Television  
       

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