Service to Community Award for Television – Small Market
With the holiday season approaching, the team at KTVB wanted to do something to help feed the hungry and homeless in the local community because no one should go hungry during the holidays. With the launch of “7Cares Idaho Shares,” this local radio station held a two-week virtual campaign to solicit cash and food donations to help local nonprofits feed the hungry. Due to an outpouring of support from individuals and local businesses, KTVB raised more than 49,890 pounds of food and $950,000 to equal almost 2.9 million meals.
Funds Raised or Value of Goods Donated