KTMY Rebuilds the Neighborhoods

KTMY-FM Saint Paul, Minnesota

Minority-owned businesses in Minneapolis and St. Paul that were already disproportionately affected by COVID-19 restrictions were dealt a brutal blow during the uprising that took place in the aftermath of the death of George Floyd. During the civil unrest across the cities, many of these places were vandalized, looted and burned to the ground. In partnership with the Neighborhood Development Center, KTMY launched “10 Stories in 10 Days” to tell the stories of these local businesses hurting and inspire the community to lend a hand. Their show hosts turned their mics over to these business owners, many of whom came to this country chasing the American dream, so they could share their stories with the audience. As a result of this partnership and campaign, KTMY raised over $145,000 for these businesses to rebuild and highlighted the local community's power and small business owners' resilience.