STA 2020
STA 2020 Finalists
STA 2020 Finalists

2020 was different. Throughout the year, we witnessed the intersections of compounded crises that challenged our ways of thinking. While we encountered a public health crisis, an economic crisis and ongoing systemic racial injustice and inequity, you continued to keep your communities safe, informed and heard. Because of that, I am hopeful, inspired and pleased to announce the 22nd Annual Celebration of Service to America Awards call for entries.

The work of a local broadcaster is never finished, and we are proud to honor your ongoing commitment to keeping the best interests of your community at the heart in everything you do. 2020 was a year of challenging and tumultuous times, but it was also a year when many stepped up to help those in need. We want to hear those stories.

From all of us at the NAB Leadership Foundation, we are excited to promote your stories and showcase the importance of broadcasting not only during a time of need, but every day.


Michelle Duke
President, NAB Leadership Foundation




The Celebration of Service to America Awards honors local radio and television stations’ community service efforts. From food drives to fundraisers, weather reports to investigative stories, local radio and television stations are committed to keeping communities safe, heard and informed. Here are the key dates to remember for this year’s campaign:

Entries Open: Monday, January 11, 2021
Entries Deadline: Friday, March 5, 2021
Finalists Announced: Early April
Winners Announced: Summer Premiere (air date to be announced)

The Celebration of Service to America Awards was founded in 1999 to honor local radio and television stations’ excellent community service efforts. As the NAB Leadership Foundation’s leading fundraiser, this award honors the local radio and television stations that put their communities’ best interests first and helped give back to those in need

The NAB Leadership Foundation and its partners are proud to include the following companies and local stations among the previous Celebration of Service to America Awards winners.

For the second year in a row, this prestigious award show will air on local radio and television stations across the country. If you are interested in joining our distribution network, please contact Director of Development Tim Dotson.


The Celebration of Service to America Awards categories are based on Nielsen Designated Market Area (DMA) rankings. Please refer to the categories with market ranges listed below:

Broadcast Ownership Group
Large/Major Market (TV DMAs 1-50, Radio Markets 1-50)
Medium Market (TV DMAs 51-100, Radio Markets 51-150)
Small Market (TV DMAs 101-210, Radio Markets 151-300)

STA 2020 Finalists

Partners and Sponsors

The NAB Leadership Foundation thanks the partners and sponsors who make this program possible by investing in the future of broadcasting.






Bonneville International Hearst Television  

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